We’ve been shouting from the rooftops for weeks about how powerful email marketing is when used as a tool to connect with potential clients & promote your social media services.
Of course, one of the most crucial parts of successful email marketing is actually getting your emails opened and read by your subscribers.
Low open rates can make it feel like email marketing is a waste of time.
You didn’t spend all that time creating valuable content for nothing!
Fortunately, there are tried & true ways to increase your email open rates & maximize the impact of your email marketing campaigns.
Here are 5 ways to increase your email open rates…
1 | Write Winning Subject Lines
Great subject lines are the key to successful email marketing. Obviously the subject line is the first thing your subscribers see, so it's extremely important to ensure it grabs their attention and makes them curious enough to open it.
Pssst... we did the hard work for you & wrote 50 subject lines!
2 | Use Segmentation Strategically
Email segmentation allows you to target individual groups of subscribers with specific messages. This gives you an opportunity to personalize your emails, making them more relevant to your audience, which can lead to higher open rates. Additionally, giving your subscribers the opportunity to opt out of any segments, topics, or specific campaigns they aren’t interested in will ensure they stick around on your list for the long haul.
3 | Optimize Your Send Time & Frequency
Send too many emails & your subscribers could become annoyed & mark your messages as spam, or totally unsubscribe. However, if you don't send enough emails, your subscribers may forget about you – or miss your most important emails & offers completely. Finding the right balance & sending emails at a frequency your subscribers will actually engage with is crucial.
This cadence will be different for everyone – as many E-commerce businesses will send email marketing messages daily, (or even multiple times per day), while some businesses will only send one email per week, or a few per month.
4 | Resend to Unopens
One of our favorite ways to increase our email open rates is by using the “resend to unopens” feature on Flodesk. Keep in mind that your subscribers likely get so many messages in their inbox on a daily basis that they may have missed your last message, or simply didn’t have the time to read it.
It’s also possible that your previous subject line wasn’t interesting or intriguing enough – so consider this an opportunity to experiment by switching things up. PS: We’ve successfully used this option to increase our email open rates by 20%+ – so, if at first you don’t succeed, try sending it again!
5 | Make Emails Mobile-Friendly
This is why it's so important to make sure your emails are optimized for viewing on mobile in addition to desktop. This includes using a responsive email design, ensuring text is large enough & keeping your email subject lines on the shorter side so they don’t get cut off when viewing from a phone screen.