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Influencer marketing is an extremely powerful tactic for brands looking to increase their visibility on social media.
With so much noise online, collaborating with strategic partners is one of the quickest ways for a business to stand out & reach a larger, targeted audience.
These days influencers & content creators exist for every niche – and offering influencer marketing as part of your social media packages is a great way to increase your revenue, while providing this additional value to your clients.
But sourcing the right brand partners & managing influencer campaigns for multiple brands can be a lot of work.
Thankfully, we’ve got an amazing resource to help you save time, stay organized & ensure all of your influencer marketing campaigns are optimized for maximum success!
It's called BuzzGuru – and it’s an influencer marketing tool (which you can find inside the Semrush App Center) that every social media manager needs.
Here are 3 big reasons why you should add it to your toolkit immediately…
1| Competitor Analysis
After defining your overall goals for an influencer campaign, the first thing you’ll want to do is analyze your client’s competition… and one of the most exciting things about BuzzGuru is that it provides you with a detailed look behind the curtain at competitors' influencer strategies!
This tool shows you how many influencers your favorite brands or competitors are collaborating with, and lets you analyze their content strategy so you can see which of their posts & campaigns are performing best.
Here you can benchmark key performance indicators – including the number of organic and paid mentions on popular social media platforms, the estimated budget for a chosen campaign, and the number of views the content has generated.
Competitor analysis provides full visibility of any social media campaign, allowing you to stay ahead of the competition & create more effective campaigns for your client’s brand.
2 | Influencer Discovery
After you have a strategic campaign plan in place, it's time to find the right talent to help you tell your client’s story!
BuzzGuru has a database of over 27 million influencers, with more than 30 filter options – which makes finding the perfect influencer for your brand so much easier.
You can search for potential partners from Youtube, Instagram, Twitch and TikTok, narrowing down your search to only those who specialize in your client’s specific industry / niche, or based on other factors like location or CPM.
You can also evaluate a potential partner’s reach, engagement rate, and overall channel quality – ensuring that you're getting the best possible ROI for your influencer campaign.
3 | Campaign Management & Reporting
Now it’s time to officially kick off your campaign!
With BuzzGuru's full campaign management platform you can monitor all of your partner campaigns in one place & create automated reports – ensuring that your influencer campaigns are always on track.
After you’ve chosen your influencer partners, you can drop them right into your campaign manager, and you’ll get the estimates for key performance indicators automatically, no manual calculations required!
The platform allows you to manage multiple influencer campaigns at once & analyze creator-generated content in real time, so you can adjust & optimize your strategy accordingly.
When your campaign is complete, BuzzGuru provides you with visually dynamic reports with all the information you need conveniently organized. Simply download your campaign report & compare the final results to your objectives & KPIs.