If you want to earn more money as a social media manager, increasing the value & impact you provide to your clients is the answer.
Offering email marketing is one of the best ways to do that!
As a social media service provider, you can easily add email marketing to your offers as a way to increase your revenue AND help clients boost their sales during the holiday season!
It’s truly a win-win!
If you’re ready to expand your offer suite and want to provide email marketing as a service to your clients, we highly recommend using Flodesk.
Ready to Nail Your Holiday Email Marketing?
🎁 Save 50% on your first year of Flodesk! 🎁
PS: The Holiday Bliss Kit includes 12 Email Marketing Templates that you can use with Flodesk! These easy to customize Canva templates will save you time creating multiple client's holiday email marketing content.
Unlike competitors, Flodesk won’t penalize your clients for growing their list, and their intuitive email builder makes it E-A-S-Y for you to create beautifully branded emails for each of them, (no coding or design team required).
Over the past year Flodesk has released loads of cool new features, (some you may have missed), that will help you create data-informed strategies to increase signups & boost sales.
Here are 8 Flodesk features that you can use for your client’s holiday email marketing campaigns…
Use Forms to Capture Subscribers & Convert Them to Customers
Flodesk Forms help you easily turn lurkers into customers. By utilizing the various customizable email signup forms available, you can convert your client’s social media followers & website visitors into a warm list of subscribers, then continue to build relationships with them through strategic email marketing campaigns!
Here are a few ways you can use Forms in your client’s Holiday Campaigns:
1 | Link in Bio Forms
Host your most important shareable links & email list opt-in form in one place - all while keeping everything 100% on-brand. Using this form in your client’s social media bio can help you turn their audience into email subscribers faster than ever – boosting website traffic from social media platforms by up to 15%!
Holiday Email Marketing Idea: Design a holiday-themed Link-in-Bio for your clients & collect leads by providing a free lead magnet or discount code for signing up. You can entice social media followers to sign up in advance in order to gain Exclusive / Early Access to sales & flash deals!
2 | Video Forms
Add video to your opt-in forms to deepen the experience. These videos can be used to explain products, share testimonials, or deliver a call-to-action, encouraging visitors to subscribe. The best part is video can help increase your form conversion rate by up to 80%!
Holiday Email Marketing Idea: Create a teaser trailer for a new product release, upcoming holiday promotion, or share an invite to a seasonal event.
3 | Countdown Forms
Adding a countdown to your form creates a sense of urgency, driving visitors to act quickly before time runs out. Leveraging scarcity with a limited time offer can also increase your form conversion rate by up to 200%!PS. Flodesk’s Countdown Forms become a waitlist after the time expires, so users who missed out can still opt-in for future promotions.
Holiday Email Marketing Idea: Use a countdown to share time-specific holiday offers, like Black Friday or Cyber Monday deals. You can collect emails in exchange for Early Access or even provide an extension to shop these sale events even longer if they become a loyal subscriber.
4 | Spinner Forms
The gamified nature of spinner forms makes signing up exciting, which can significantly increase completion rates. The anticipation of winning something will encourage more opt-ins, not to mention these forms convert up to 30% more visitors than standard pop-up forms!Holiday Email Marketing Idea: Create a fun holiday-themed Spinner Form to capture leads and share limited time discounts that must be redeemed before the holiday season ends.
Optimize Emails for Maximum Conversions
Flodesk’s drag & drop email builder makes it easy to design emails people love to get. By leveraging additional features - like e-commerce blocks, link automations & countdown timers within your holiday email campaigns, you can increase the chances of converting casual subscribers into paying customers.5 | E-commerce Blocks
The e-commerce block allows your clients to display their products in a variety of ways, and they can make sales directly from their emails, even without a sales page! The customization options with this block allow you to create beautifully branded, shoppable emails for every client on your roster.
Holiday Email Marketing Idea: Create email campaigns to highlight curated collections of “giftable” products or share gift sets. You can even include / exclude specific segments of your list based on the campaigns they’ll most likely be interested in.
6 | Link Actions
Email marketing messages generally increase during the holidays - which can also lead to an increase in unsubscribes.
That’s where Link Actions come in! This feature gives you the ability to add automations on links within an email. When a subscriber clicks on one of these links they can be added to (or removed) from a segment, added to (or removed) from a workflow.
Holiday Email Marketing Idea: Give subscribers an opportunity to opt out of holiday campaigns they aren’t interested in without losing them as a subscriber with a link action. Or, allow subscribers to “self segment” into the messaging they’re most interested in.
7 | Countdown Timers
Similar to Countdown Forms, adding a Countdown Timer within some of your limited time holiday email campaigns will inform subscribers of sales & promotions that are ending soon, creating a sense of urgency & driving more conversions in a specific time frame.
Holiday Marketing Idea: Use Countdown Timers in the last 2-3 email messages at the end of your holiday campaign in order to urge customers to take advantage of deals before they’re gone.
Track Email Marketing Results with Detailed Analytics
We know a lot of social media managers struggle to communicate the value their services provide, but you simply can’t argue with detailed data!
Flodesk Analytics is a set of charts, graphs, and tables that gives you a detailed look at how subscribers, emails, forms, workflows, and checkouts are performing. Tapping into these insights when planning for the upcoming season will ensure your holiday campaigns are dialed in & ready to deliver epic results!
8 | Flodesk Analytics
This feature empowers social media managers to optimize their client’s email marketing efforts by providing comprehensive, actionable insights across all campaigns! This information allows you to quickly identify what is working (and what is not working) so you can take action to adjust strategies and improve performance.
Holiday Marketing Idea: Deliver a detailed report at the end of your holiday email campaigns to prove the value of your email marketing services. The information you include in this campaign wrap up can help you & your clients make better, more data-informed decisions for future campaigns!
If you want to help your clients increase email signups & boost sales with strategically designed email campaigns this holiday season, we definitely recommend leveraging a few (if not all!) of these awesome features from our favorite email marketing platform, Flodesk!
🎁 Holiday Success Starts Here! 🎁
PS. The Holiday Bliss Kit includes 12 Email Marketing Templates that you can use with Flodesk! These easy to customize Canva templates will save you tons of time creating multiple client's email marketing content…
