There’s no shortage of creative ways to increase your revenue as a social media manager.
You can offer speciality services like paid ads, content creation or community management.
You can provide management on additional platforms like TikTok, LinkedIn or Youtube.
You can even sell “one & done” services like social media audits or strategy sessions.
One of the best ways to make more money & add more value to your existing services is by including email marketing in your social media management packages.
Talk about massive opportunity – when these small businesses were surveyed, 57% of them said they plan on increasing their budget for email marketing.
It doesn’t matter if your clients are service providers or sell physical products – social media marketing and email marketing go together like peanut butter & jelly!
Here are 5 reasons to add email marketing to your social media management packages…
1 | Your Clients Will Own Their Audience
Building an email list for your clients allows you to directly communicate with their audience on a regular basis. You can easily send updates, sell products & services, or promote important events.
This can be particularly useful for sharing limited time offers or sales, because you can reach a large number of people quickly and easily – without dealing with changing algorithms or stressing over technical issues.
Owning an audience with an email list gives you more control over your marketing efforts, because you won't have to rely on any third-party platforms to reach your client’s audience when you need to most.
2 | The Magic Is in The “Middle” (Of Funnel)
Email marketing can be used as a “middle of funnel” strategy to nurture & build stronger relationships with potential customers who are considering working with or buying from your clients.
Your social media efforts can be deployed as a “top of funnel” strategy to attract new leads to a client’s email list, then you can use your email marketing strategy to warm up leads and ask for the sale.
By sending regular emails with valuable content, you can keep your client’s brand top of mind – and greatly increase the chances of converting leads into customers.
The key to successful email marketing is getting your emails OPENED. For that, you’ll need winning subject lines!
3 | Drive More Traffic, More Easily
Every social media platform’s main currency is attention. Their entire goal is to keep a user on their channel. Because of this, these companies often make driving traffic off their platform more challenging on purpose.
Email marketing is so much simpler – providing a super effective way to drive traffic directly to your client's website.
By including links to relevant blog posts & products in your emails, you can consistently encourage your audience to learn more about your client's business and more easily close the sale.
4 | Easily Share the Value
Measuring the success of an email campaign is relatively simple when compared to showcasing results from your organic social media efforts.
By using tools like Google Analytics & our fave platform, Flodesk, you can watch your client’s subscriber list grow, see how many people opened their emails, clicked on links, and completed purchases.
Reporting these key insights will help your client’s see the value in your email marketing services, while helping you optimize your campaigns and improve their results in the future!
5 | Increase Revenue $$$
Not only is adding email marketing into your packages a simple way to increase revenue for your business – adding email to your client's marketing strategy can also dramatically increase sales for their business.
By building strategic, omni-channel marketing campaigns where you can promote your client's services and offers on both social media and email, you can reach a larger audience and generate even more income for your client.