Having the ability to effectively sell your services is the lifeblood of your social media management business. In fact, it’s the only way to STAY in business…
Yet, for a lot of business owners, this is the most difficult part!
Promoting your services on social media might make you feel uncomfortable, but it’s 100% necessary if you want potential clients to know exactly what you offer & how they can work with your business.
It doesn’t have to be gross -- it can actually be a fun & enjoyable process!
Here are 5 tips for selling your services on social media… without feeling sales-y.
1 | Optimize Your Social Profiles
First things first…
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Does your bio clearly state what you offer & who you work with?
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Do you have a clickable link for your potential clients to learn more about you?
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Is your contact button set up so leads can call or email you easily?
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Are you using your Instagram Highlights to share client testimonials & answer frequently asked questions?
If you answered “no” to any of these questions, you may be missing out on new clients!
You only get one chance to make a first impression, so why not let your social media profile do the heavy lifting for you?
When new leads come across your profile, they should immediately understand what you offer & have a simple way to get in touch. If they’re coming to you, the selling part should be easy!
Pro Tip: The “name” section of your Instagram profile is searchable. Let’s say you’re TikTok expert… you can add that info into your name (ex. Charli D. | TikTok Expert) so people searching for TikTok pros can easily find you!
2 | Share Value Like a Pro
It’s so much easier to “sell” something when it doesn’t feel like selling.
Simply by sharing social media content that’s helpful to your ideal clients, you’ll establish yourself as an expert -- and guess who business owners want to handle their social media marketing? Yup, the experts!
Establish a few repeating social media content “buckets” that are relevant to your ideal client & that will also help to position your business as an authority (ex: Instagram tips, social media news updates, etc) and get to posting!
If you’re consistently showing up a few times a week & dropping a hot social media tip or juicy news article -- we promise, no one will bat an eye when you promote a service or share how they can work with you, they’ll be ready for it!
3 | Focus on the Benefits
Features tell. Benefits sell.
As social media managers, we can scream from the rooftops about how social media is valuable to business owners, but how exactly does it help your ideal clients reach their specific goals?
Use your social media platforms to answer that question & we guarantee they’ll be knocking down your door.
Try to think of it this way: You aren’t “selling services” -- you’re offering solutions to their problems or providing a way for them to attain something they desire. Sounds way better, right?!
4 | Share Social Proof
Got raving client testimonials? Case studies from successful campaigns? Insights from a post that went viral?
… Share that sh*t on social media!
Social proof is one of the best (& sneakiest) ways to sell your services on social media, because you’re not the one tooting your horn… the satisfied clients & undeniable results are doing that for you.
Make sure you have a system in place for collecting & sharing social proof on your social media channels often as another way to promote working with your business.
5 | Reach Out & Touch Someone
Social media is about being what? SOCIAL. Which means you need an outreach strategy that puts your account in front of potential clients on a regular basis.
Make a list of ideal client leads and follow them on Instagram or connect with them on LinkedIn. Like and comment on their posts, watch their Stories & reply!
Try to carve out time to reach out & connect in a way that’s authentic and encourages them to visit your profile to see what you’re all about. If you’ve been doing what we told you & posting high-value content to position your business as an expert in the industry, they’ll be putty in your hands.
Brush up on your sales skills with this workbook - Sell Your Services without Feeling Slimy
