Just because you can do something doesn’t mean you should.
You may start out working solo, wearing all the proverbial hats & juggling hashtag all the things -- but if you want to scale your social media business & make more money -- you’ll eventually need to outsource some help!
Offering a done-for-you service means that every time you bring on a new client, your workload will increase accordingly. Since there is only one of you & only so many hours in the day, there will come a day when you won’t be able to sustainably take on new clients.
No more clients = no more income.
However, outsourcing your daily work to team members or contractors will give you back the time you need to market your business, sign new clients, and look for other creative ways that your business can make money.
When it comes to growing your team or hiring your first team member, there is no perfect, or “right time” (but we do advise that you start looking before you feel ready).
Here are 3 signs it might be time to outsource!
1 | You Run Out of Time / Energy / Creative Ideas
You feel like you’re spending all of your time managing client work. You’re too busy working on administrative tasks to do the creative stuff you love. You used to feel inspired about learning & implementing new strategies and ideas, but now you feel overwhelmed by the day-to-day work, it’s easier to just get the “must-dos” done & call it a day.
2 | You Aren’t Marketing Your Business Consistently
You aren’t actively marketing or promoting your business at all times. You don’t prioritize your own networking or sales process. You never seem to get around to scheduling your own social media posts. You rarely have new leads in the pipeline & have to start from scratch to fill a spot anytime an existing client leaves -- so the lead-to-client process feels like a rollercoaster.
3 | You’ve Reached an Income Ceiling / Cap on Your Client Roster
Maybe the reason that you don’t prioritize your own marketing is because you couldn’t possibly take on a new client right now. You’re so busy with your current workload that you’ve had to turn away potential new business or other exciting opportunities. You also aren’t able to create any new streams of income for your business or collaborate with others in your industry because your workload has reached its threshold. You have to say no to things you really want to do because of your existing client obligations.
If any of these scenarios sound familiar, it’s likely time to outsource!
By handing off some of your daily workload to capable team members or contractors, you can get back your free time, prioritize the important stuff like marketing, networking, and signing new clients -- which will all help your business make more money.
Need help getting started? Here are 5 tasks that you can outsource right now to create more free time!