Spring Cleaning for Your Social Media Business
It’s officially springtime in the northern hemisphere-- meaning it’s time to clean up & clear out.
The birds are chirping, the days are longer.
We can finally shed our coats, crawl out of our caves & turn the page to welcome everything this new season has to offer.
Spring cleaning immediately makes us think of the great Marie Kondo.
And we have an important question… “does your social media business spark JOY?!”
Do you pop out of bed in the morning-- excited to open your laptop, check your email & get to work?
Does your work energize, inspire or excite you?
Do you feel a deep sense of gratitude for your clients, your team members, and the life you’ve designed around your business?
If the answer to any of these is “um, no ma’am”-- that’s ok.
It simply means you’ve got some house-keeping to do.
The beauty of owning your own social media business is that when / if the feeling of joy begins to dissolve, it’s 100% within your power to assess what’s causing the issue & do something about it.
We’re here to help you & your business bloom (which sometimes means pulling those pesky weeds).
Your Services & Packages
Are you currently providing services that are no longer serving YOU? If your offers aren’t lighting you up, you have our permission to let that shit go. You don’t have to provide #allthethings in your business (that’s what outsourcing is for). So, how can you make the process easier for both you & your clients?
Many new social media managers make the mistake of believing they need to offer a service for every platform, or they copy what others in their industry are offering & say “yes” to every client request (even if the deliverable is not in their wheelhouse).
The result is a confusing website with too many options (ever heard the phrase “a jack of all trades & a master of none”?) and a burnt out business owner who is always trying to keep her clients happy at the expense of her own sanity.
By creating 2-3 simple options for your client or offering valuable “bundled packages” that play to your strengths & leverage your expertise, you can provide a more streamlined experience that’s more joyful all around.
Your Systems & Processes
Do you have the proper foundation in place to grow your business to the next level? From on-boarding new clients & team members to keeping things running in the day-to-day, you have to systemize in order to scale!
If you’re finding yourself feeling overwhelmed day in & day out, it’s likely that you don’t have an effective structure in place.
Take inventory of where things are getting hung up.
Are you reinventing the wheel every time a new client comes calling?
Are you scrambling to keep up with your deliverables because you’re juggling multiple clients on multiple platforms without repeatable processes?
Is it impossible for you to step away from the daily tasks in your business because you don’t have any support? And what happens if you get sick or want to take a vacation?
By identifying where you lack efficient systems, you can work to put processes into place that will eliminate some of that unnecessary stress. Taking time to build smart systems will give you back your time!
Be honest. Do all of your current clients spark JOY? If not, it’s time to take a good hard look at your roster & find ways to eliminate all of that negative energy.
While it’s never easy to part ways with an income source, doing so will actually open your business up for more ideal clients (just trust us on this one). Seriously, what is the point of working with clients who make you resent the business you worked so hard to create?
It’s time to take your power back! These people aren’t “your boss” -- you’re providing them with a service that they either 1. Can’t do or 2. Don’t have time to do. This should always be a relationship of mutual respect.
Remember that you landed this client, which is all the proof you need that it’s 100% possible to get another. And the next time you’ll obviously be a bit more discerning. Lessons on lessons on lessons.
Working with clients who aren’t ideal never works out in the end-- and keeping them around only prolongs the stress & steals your joy. Thank you, next!
Here’s the rub. If anything in your business is no longer working, you have the power to remove or rework it. That’s the beauty of being a Social Media CEO, right?!
Just take a deep breath, thank all of those dysfunctional pieces & parts for the role they once played, then say buh-bye…
Now, doesn’t that feel better?
Wanna’ learn more tips & tricks for elevating your social media business?
Join our exclusive Clubhouse for female-identifying social media professionals! This is not your mama’s Facebook group. Join the clubhouse to get access to loads of Social Media CEO resources, a monthly book club, virtual pizza parties with Steph (yes, pizza!), and no bullshit community of awesome women. Want to know more?